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  <url>
    <loc>https://www.optimuminvestment.com/ceo-letter</loc>
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    <lastmod>2018-07-18</lastmod>
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  <url>
    <loc>https://www.optimuminvestment.com/customized-solutions</loc>
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    <lastmod>2018-06-26</lastmod>
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      <image:title>Customized Solutions</image:title>
      <image:caption>Customized Solutions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1528827306907-JEFJ7NZCJ1L74D9IA832/step+three.png</image:loc>
      <image:title>Customized Solutions - STEP THREE:  </image:title>
      <image:caption>Monthly Holdings Reports Monthly and Quarterly Characteristics Report Establish Expected Return Range Identify Key Economic Variables which Influence Performance Continually Review Alternative Strategies Set Execution Targets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1528827744017-HQOFVLFLLHKB7WHW99VF/Capture.PNG</image:loc>
      <image:title>Customized Solutions - STEP TWO:</image:title>
      <image:caption>Tailor Investment Strategies to Achieve Client Goals Select Investment Choices Based Upon Client Needs Identify Asset Classes which Achieve Goals Emphasis on Income and Risk Management Identify Investment Alternatives, Managers, Funds and ETF's</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1528827173310-3XFYY7CAX8Z5N3H3E1JQ/image-asset.jpeg</image:loc>
      <image:title>Customized Solutions - STEP ONE:</image:title>
      <image:caption>Return Requirements Income Needs, Wants, Wishes, and Concerns Budget and Cash Flow Risk Tolerance</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1399399805942-UVBW89EED7NNROJ6CQSV/Picture1.png</image:loc>
      <image:title>Customized Solutions</image:title>
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  <url>
    <loc>https://www.optimuminvestment.com/disclosure-statement</loc>
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    <priority>0.75</priority>
    <lastmod>2018-07-16</lastmod>
  </url>
  <url>
    <loc>https://www.optimuminvestment.com/contact</loc>
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    <priority>0.75</priority>
    <lastmod>2024-02-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1530028168961-6AYA2SVAKMW5H98K89KA/help+header.png</image:loc>
      <image:title>Contact Us</image:title>
      <image:caption>Contact Optimum Investment</image:caption>
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  </url>
  <url>
    <loc>https://www.optimuminvestment.com/our-approach-1</loc>
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    <priority>0.75</priority>
    <lastmod>2018-06-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1528829900605-1FM01PES4AUADXYYA08R/Our+Approach.png</image:loc>
      <image:title>Our Approach</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1398701963330-OI0KHFD3DV4I6GQLSAZZ/Picture1.png</image:loc>
      <image:title>Our Approach</image:title>
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  </url>
  <url>
    <loc>https://www.optimuminvestment.com/investment-process-1</loc>
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    <priority>0.75</priority>
    <lastmod>2018-09-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1528829723124-J4C8T751FEMCFYXQYEIM/Inv.+Process.png</image:loc>
      <image:title>Investment Process</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1528896964171-B3R7JFK4XE4L0VY5KIIA/help+fam.png</image:loc>
      <image:title>Investment Process</image:title>
      <image:caption>While we’re here to help you with your financial goals, we also find it important to learn about the values of your family as a whole. This helps personalize your experience and better plan for your future. Finances and investment planning can be a confusing process for many people, so we aim to communicate as frequently as our clients need, whether that’s in person, over the phone, or via email.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1528820462614-KE4KW3PMYY7JYT6NR7XL/Collaboration.png</image:loc>
      <image:title>Investment Process</image:title>
      <image:caption>One of our main goals is to make sure our clients are educated. We are here to answer any questions or concerns you have through the investment planning process. We involve our clients every step of the way while making decisions and value speaking with our clients to make sure we clearly understand their goals. This helps us develop an investment plan that will meet their needs in an efficient manner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1528820721850-3D250388S2Q49EKH83L4/Portfolio+Management.png</image:loc>
      <image:title>Investment Process</image:title>
      <image:caption>We offer a diversified multi-assets class portfolio to each of our clients. Optimum Investment provides 100% Fee-Based Money Management with frequent contact to portfolio managers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1528820681674-KDTUWI6RYMTZMCQAH8P5/Disciplined+Process.png</image:loc>
      <image:title>Investment Process</image:title>
      <image:caption>Optimum Investment has access to advanced research technologies that allow us to help our clients find the plan that will be most beneficial to each of them. We also incorporate current thoughts on the Economy and Markets to ensure our clients are getting the most up-to-date advice. In addition, we also take the time to walk clients through and manage portfolio risk and transparency.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1399399747458-0HRWK3V1JXVL6A6TKL5J/Picture1.png</image:loc>
      <image:title>Investment Process</image:title>
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  </url>
  <url>
    <loc>https://www.optimuminvestment.com/contact-us-2</loc>
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    <priority>0.75</priority>
    <lastmod>2025-09-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/8efb3370-3e3f-4dea-9ffe-2ff21f192136/VestGen-Signature-Logo.png</image:loc>
      <image:title>Contact Us</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.optimuminvestment.com/financialresolutions-download</loc>
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    <priority>0.75</priority>
    <lastmod>2018-11-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1529944746406-25YKAPIC6RVI3UGKUFJO/12FinancialResolutions.JPG</image:loc>
      <image:title>12 Financial resolutions Whitepaper</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.optimuminvestment.com/financial-planning</loc>
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    <priority>0.75</priority>
    <lastmod>2018-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1530024990678-ULBHAIR840XSPE1QC21A/consumerguidefp.jpg</image:loc>
      <image:title>Financial Planning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1531340834180-8D7EDYSAWS319FDA7PNY/fp+header.png</image:loc>
      <image:title>Financial Planning</image:title>
      <image:caption>Financial Planning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1531323276894-8F7JKMB9JL3O5EO70Q2K/Financial+Planning+Process.JPG</image:loc>
      <image:title>Financial Planning</image:title>
      <image:caption>Dallas Financial</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.optimuminvestment.com/consumer-guide-to-financial-planning</loc>
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    <priority>0.75</priority>
    <lastmod>2018-11-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1530025599385-1IF5H6FDFWRB64SJFCC7/consumerguidefp.jpg</image:loc>
      <image:title>Consumer Guide to Financial Planning</image:title>
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  </url>
  <url>
    <loc>https://www.optimuminvestment.com/retirement-calculator</loc>
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    <priority>0.75</priority>
    <lastmod>2018-11-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1529945992565-FTO0HOM3PWPZ456XN3NJ/retirement+planning.png</image:loc>
      <image:title>Retirement Calculator</image:title>
      <image:caption>Retirement Calculator</image:caption>
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  <url>
    <loc>https://www.optimuminvestment.com/retirement-planning</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1530027620101-7TFFRWCSS6VB9ATU1IKD/image-asset.png</image:loc>
      <image:title>Retirement Planning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1530042809970-E9JCP97XE5F3BCAJH0F5/image-asset.jpeg</image:loc>
      <image:title>Retirement Planning</image:title>
      <image:caption>Photo by nd3000/iStock / Getty Images</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1530042781803-9EGJ0FNEL8XSWQJ7HDTB/image-asset.jpeg</image:loc>
      <image:title>Retirement Planning</image:title>
      <image:caption>Dallas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1530027346711-Q7HQPNTYO73OE1YN0AUO/Header+%281%29.png</image:loc>
      <image:title>Retirement Planning</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.optimuminvestment.com/business-retirement</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-05</lastmod>
  </url>
  <url>
    <loc>https://www.optimuminvestment.com/free-portfolio-analysis</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1529940513483-AIJQN05ZEBAFPAJV284M/image-asset.jpeg</image:loc>
      <image:title>Free Portfolio Analysis - Free Portfolio Review</image:title>
      <image:caption>Photo by utah778/iStock / Getty Images</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.optimuminvestment.com/coffee-letter</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1534188488805-AJYZXFY22S7LB9GZMYIJ/consumerguidefp.jpg</image:loc>
      <image:title>Coffee Letter</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1534188304414-MMMGRW7PV9Q0P17Z72HF/image-asset.jpeg</image:loc>
      <image:title>Coffee Letter</image:title>
      <image:caption>Photo by IvelinRadkov/iStock / Getty Images</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.optimuminvestment.com/home-3</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1530546991801-2QRIORCNV3C0N5IQV988/Retirement+planning.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Retirement Planning Our advisors work with you to ensure that you are provided with sufficient funding and resources to retire how you want to. We partner with other professionals to handle all necessary legal responsibilities to provide you and your family with a piece of mind for the entirety of your retirement. Learn More.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1530547087919-WDGZYOKDPFHNMLVAP35R/Estate+Planning.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Life Planning At Optimum, we can help you prepare financially for major milestones - from beginning a new career to leaving a legacy for your grandchildren. We help you plan for every stage of life by creating a financial plan that addresses your immediate needs and future dreams. Learn More.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1530045116997-54TSOY5OCRJCL8G23GNE/giphy.gif</image:loc>
      <image:title>Home - Vision. Insight. Diligence.</image:title>
      <image:caption>Dallas Financial Advisor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1530548395388-48JPM59ZMBESDFN2SCDA/image-asset.jpeg</image:loc>
      <image:title>Home - Customized Solutions</image:title>
      <image:caption>We do not believe that model portfolios or, one size fits all, is consistent with our mission to provide a high level of client service and customization to each portfolio. Because each client has a unique set of goals and objectives, Optimum constructs each portfolio one holding and one asset class at a time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1530546921862-QP8DU15V9XMN9SG9G7SM/financial+planning.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Financial Planning We help you develop and implement a financial plan that ensures the security of your finances, both short and long term. From examining your current situation, to setting goals and deciding how to measure your progress, our advisors are uniquely qualified to take you through the financial planning process. Learn More.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1530548160564-QB5AC9Y742EXDKBB26W8/image-asset.jpeg</image:loc>
      <image:title>Home - Investment Process</image:title>
      <image:caption>We involve clients in our decisions and mutually develop an investment plan to manage your goals. We use our investment process to collaborate with you on a investment plan tailored to your needs and accomplish your goals. We believe in following a unique method of tailoring portfolios to meet the individual investor objectives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1530549048759-K79ACN55F6LLRWJVS6Z4/image-asset.jpeg</image:loc>
      <image:title>Home - Our Approach</image:title>
      <image:caption>Photo by Rawpixel/iStock / Getty Images</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1530044893872-FBZG18G2T6KSGWGJXPWB/giphy.gif</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.optimuminvestment.com/life-planning</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1531421134383-KT3S73DRE991O3R3BDQ8/owning+business.png</image:loc>
      <image:title>Life Planning</image:title>
      <image:caption>Opening a Business</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1531421175217-4U0JWVZXP0MCN0E8FBB6/changing+careers.JPG</image:loc>
      <image:title>Life Planning</image:title>
      <image:caption>Changing Careers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1531420769091-AD9O06LOK3OY7ZBPG7VD/wedding.png</image:loc>
      <image:title>Life Planning</image:title>
      <image:caption>Getting Married</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1531420693805-2D131XF2B308RI9MAI1R/baby.JPG</image:loc>
      <image:title>Life Planning</image:title>
      <image:caption>Birth of a Child</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1531421601997-R5KVKBF7R3IXTBTGM2RG/legacy.png</image:loc>
      <image:title>Life Planning</image:title>
      <image:caption>Leaving a Legacy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1531421750196-UVDZFJC8VN49PIE83S9O/medical.png</image:loc>
      <image:title>Life Planning</image:title>
      <image:caption>Medical Planning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1531340783842-IIS6MLWNLIIGCLMU91XY/Life+Planning.png</image:loc>
      <image:title>Life Planning</image:title>
      <image:caption>Estate Planning</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1531421671792-GN24T69LJ1O5R71APZSK/Taxes.JPG</image:loc>
      <image:title>Life Planning</image:title>
      <image:caption>Taxes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1531421085805-02A5CPWIQAZP2EU712EB/Selling+business.JPG</image:loc>
      <image:title>Life Planning</image:title>
      <image:caption>Selling a Business</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1531753368561-5RZIGDEOFKMIXVVYQLBC/College+Planning.png</image:loc>
      <image:title>Life Planning</image:title>
      <image:caption>College Funding</image:caption>
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  </url>
  <url>
    <loc>https://www.optimuminvestment.com/new-directions</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1531422801940-9VJZY5UHX7Y44KWI6LRW/Selling+business.JPG</image:loc>
      <image:title>New Directions</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1531422883099-1RLN6EYSXDTEUE968FPL/changing+careers.JPG</image:loc>
      <image:title>New Directions</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1531422748409-K6X8BWDJO4WQSWPC0RLR/owning+business.png</image:loc>
      <image:title>New Directions</image:title>
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  </url>
  <url>
    <loc>https://www.optimuminvestment.com/estate-planning-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/533331f3e4b072f8d2d18ec2/1531423068608-ADBOQR8B41BZG4NNOFIV/medical.png</image:loc>
      <image:title>Estate Planning</image:title>
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